Prof. Dr. Dominika Wruk



Academic Background

Dominika Wruk ist Assistant Professor for Sustainable Entrepreneurship at the Business School of the University of Mannheim. The position is located at the Institute for SME Research and Entrepreneurship

She has been leading the BMPF-funded interdisciplinary junior research group platforms2share since June 2017. The group explores the potential of cooperative models and new technologies as well as their contributions to the Platform Economy. Dominika Wruk is also part of the i-share network studying organizational models in the Sharing Economy and their social, ecological and economic effects.

Another one of Ms. Wruk´s fields of research is the emergence and the diffusion of modern management concepts and practices. She works both theoretically and empirically and investigates the way new ideas and concepts emerge, find their way into organizations and are applied and combined in an organizational context. She wrote her dissertation within the scope of a DFG-funded project on the diffusion and adoption of management concepts.

Dominika Wruk studied business administration at the University of Mannheim and the Ecole de Management in Bordeaux, France and received her doctoral degree from the University of Mannheim. She has worked as a researcher and the Institute for SME Research and Entrepreneurship at the University of Mannheim since June 2008. She spent three months as visiting scholar at Stantford University in autumn 2011. 

Research interests

Research Interests: Development and impact of social/ecological organizational forms, diffusion of organizational practices, sharing economy, platform economy

Societal expectations regarding the aims of organizations have changed at the latest since the global economic and financial crisis in 2008. Established firms are expected to not only be economically successful, but to also act in a socially and ecologically responsible way. In addition, newly founded organizations aim to achieve social and ecological aims by using management practices and means.

Particularly interesting are thereby new models of sharing, because sharing organizations are active in various industries and organizational fields and because where they oftentimes cooperate or compete with established organizations. They thereby rely on the same set of management practices, but combine them in a way that allows them to achieve social and ecological aims. As a result, new organizational forms evolve.

Despite the existing diversity of these forms it is not yet understood, how these organizational forms evolve and what impact they have. With my research, I want to contribute to answering this question.

List of publications and presentations.