Dr. Dominika Wruk



Research Interests: Development and impact of social/ecological organizational forms, diffusion of organizational practices, sharing economy, platform economy

Societal expectations regarding the aims of organizations have changed at the latest since the global economic and financial crisis in 2008. Established firms are expected to not only be economically successful, but to also act in a socially and ecologically responsible way. In addition, newly founded organizations aim to achieve social and ecological aims by using management practices and means.

Particularly interesting are thereby new models of sharing, because sharing organizations are active in various industries and organizational fields and because where they oftentimes cooperate or compete with established organizations. They thereby rely on the same set of management practices, but combine them in a way that allows them to achieve social and ecological aims. As a result, new organizational forms evolve.

Despite the existing diversity of these forms it is not yet understood, how these organizational forms evolve and what impact they have. With my research, I want to contribute to answering this question.