Buy Local e.V. is a nationwide association aiming at preserving and strengthening regional entrepreneurial diversity. Members are owner-managed enterprises, active and committed traders, service providers and craftspeople from across all industries. The image campaign aims to sensitize consumers to the advantages of shopping locally and to show that through their consumption behavior they have a direct influence on their own living environment. The association motivates local entrepreneurs to adopt a new customer-centered service and quality approach and to participate in shaping life in the region.